UP!2025 – Sustainable Business Forum

UP! 2025 is a meeting of companies, employers, and professional institutions in the context of responsible and sustainable business in the Czech Republic.

Water is essential for life and all human activity. Its availability and quality affect all sectors of business. Companies in the Czech Republic have a significant impact on the state of water resources. Saving water is becoming an increasing priority in the fight against climate change as well as in the effort to maintain sustainable conditions in the local environment.

Responsible companies are examples of innovative and inspiring solutions for protecting this valuable resource. The program will focus on water – we will present examples of good practices, methods of protection, water retention in the landscape, and sustainable water management. We will also open a debate on cooperation between companies and local communities. We will address groundwater, its relation to climate change, and possibilities for protection.

Program UP!2025 Sustainable Business Forum

9:00–9:30
Registration, morning coffee and tea, networking

9:30–9:45
Opening of the UP!2025 Sustainable Business Forum

• Ivo Kaňák – Director of Radegast Brewery / Plzeňský Prazdroj, a.s.

• Pavel Štern – Director, Byznys pro společnost (Business for Society)

• Representative of the Moravian-Silesian Region

• Representative of the Ministry of the Environment

9:45–10:25
Linking business with social responsibility in the protection of water resources. Best practices of companies awarded in the TOP Responsible Company 2024 – Environment category:

Project presentations:

Radegast – Fight for Water – Plzeňský Prazdroj, a.s.
Water Retention in Broumov Region – Coca-Cola HBC CZ&SK

• Jakub Zaoral – Sustainability Manager, Plzeňský Prazdroj, a.s. + representative of Radegast Brewery and the Fight for Water project

• Ladislav Jelen – CSR & Community Manager, Coca-Cola HBC CZ&SK

10:25–11:00
Saving and protecting water resources in the context of social responsibility, presentation of inspiring projects by responsible companies, water and the automotive industry, examples of good practices in water saving.

• Michael Trombik – Senior Paint Shop Specialist, Hyundai Motor Manufacturing Czech

• Jana Dumková – Project Coordinator – Social Sustainability, ŠKODA AUTO, a.s.

11:00–11:15
Coffee break

11:15–12:00
Climate change and the state of groundwater, implications for water resources. Natural water retention, green infrastructure in cities, regenerative agriculture. Opportunities for responsible companies!?

• Ondřej Nol – Czech Geological Survey

• Representative of the Ministry of the Environment of the Czech Republic

12:00–13:00
Final moderated joint discussion: Opportunities for innovative cooperation of responsible companies with local stakeholders and communities in the active protection of water resources in the landscape

• Representatives of local NGOs, public administration / self-government of the Moravian-Silesian Region

• Representatives of responsible companies and organizations (Plzeňský Prazdroj, Coca-Cola, Hyundai, ŠKODA AUTO, Ministry of the Environment, Czech Geological Survey)

13:00–13:30
Closing of the debate part of the UP!2025 program, break, refreshments and networking

13:30–14:30
Tour of the Radegast Brewery for interested participants (or alternatively a short walk to a nearby wetland – water retention site)

Date: October 16, 2025, from 9:00 to 14:30

Venue: Radegast Brewery, Plzeňský Prazdroj, a.s., Nošovice 238, 739 51 Nošovice

Contact:
For more information, please write or call:
Pavel Štern: stern@byznysprospolecnost.cz
Tel.: +420 607 919 028

Program subject to change.